Messaging automation by market

The WhatsApp price line. Meta charges per delivered template message at a rate set by the recipient's country calling code, so what matters is where your customers' numbers are, not where your company is registered. India, the UAE, Saudi Arabia, Qatar, Singapore, Nigeria and South Africa each have a line of their own; Kenya shares Rest of Africa, and Canada shares North America with the United States. Since 1 October 2026 Meta also charges for service replies once a business number has sent 1,000 of them in a month.

Business calling. Slide includes WhatsApp business calling, but Meta does not let Nigerian or Canadian business numbers place calls (customers can still call the business), while Kenyan and South African numbers are not on that list. In the UAE, TDRA allows VoIP calling only through licensed or approved services, and whether WhatsApp business calls reach UAE consumers has not been verified, so these pages do not promise calling there. Calling behaviour in Saudi Arabia and Qatar has not been verified either.

Consent law. Meta requires opt-in before a business messages someone first, in every country. Local law adds its own layer, and several laws set rules for marketing messages directly: Article 22 of Qatar's PDPPL, the Do Not Call rules that cover WhatsApp marketing to Singapore numbers, Nigeria's GAID 2025, Kenya's 2021 Regulations, section 69 of South Africa's POPIA and Canada's CASL. India's DLT registration, by contrast, covers SMS and voice rather than WhatsApp.

Languages. Free-form replies inside the 24-hour window can be in any language. Templates, which you need after the window, are written in one of the 25 languages in Slide's editor: Arabic, French, Malay, Chinese (Simplified) and eight Indian languages including Hindi and Tamil are in it, while Swahili, Afrikaans, isiZulu, Hausa, Yoruba, Igbo, Urdu and Punjabi are not. The dashboard is in English only, and an AI agent replies in another language only when its instructions say so.

Billing currency. A workspace is billed in Indian rupees when it is created with an Indian phone number and in US dollars otherwise; there is no AED, SAR, SGD, NGN, KES, ZAR or CAD billing. Meta publishes some WhatsApp rate cards in local currencies, such as AED, SAR and SGD, but that does not change the currency Slide bills in. Outside India, confirm the payment method with the Slide team before you subscribe.

A market gets its own page only when something verified changes the answer there: a separate Meta price line, a calling restriction, a consent law that names the channel, or a gap in template languages. Where nothing changes, the question is answered on a parent page, so you do not read the same page twice with a different place name.

That is why the pages are uneven by design. Dubai numbers are +971 and priced on the UAE line, and federal UAE law applies there, so WhatsApp in Dubai is covered on WhatsApp automation in the UAE, while the Dubai page covers the one Dubai-specific point, the DIFC data protection law. Instagram follows the same Meta rules everywhere, so it has only two market pages. South Africa and Canada have their own Instagram page: South Africa's Information Regulator lists Instagram DMs as electronic direct marketing, and Canada's CASL counts instant messaging accounts as electronic addresses. Qatar's guideline also names social media; the Qatar location page covers it.

Email has its own pages for Singapore, Kenya, South Africa and Canada, where a law sets specific rules for marketing email. For the other markets listed here, the email answer sits on the location page. Saudi Arabia has no email page yet because its email-marketing rules have not been verified on this site.

MENA is a region, not a country, and the MENA page explains what changes across it. Nigeria, Kenya and South Africa sit under Sub-Saharan Africa, not MENA. A market without a page can still use Slide: Meta's rules apply as they do everywhere, the WhatsApp Business Platform is unavailable only in a short list of sanctioned places (Cuba, Iran, North Korea, Syria and three regions of Ukraine), and your own local law applies on top.

In every market the cost has two parts. The Slide plan is billed in Indian rupees for a workspace created with an Indian number and in US dollars for every other workspace; plans and current prices are on the pricing page, and paid plans start with a 14-day trial. Outside India, confirm the payment method with the Slide team before you subscribe.

Channel usage is separate. WhatsApp messages are charged per message by Meta, at the rate for the recipient's country and the message category, and drawn from Slide's prepaid wallet, where the exact price for your account is shown; since 1 October 2026 that includes service replies after the first 1,000 each month per business number. Email sends use the email credits that come with the plan.