Email marketing automation for businesses in Canada

• Consent type and dates on each contact

  Store whether consent is express or implied, where it came from, and the purchase or inquiry date in custom fields, then build segments from them. A segment rule compares a date field with a fixed date, so move the cut-off forward before each send.

  Source:Contacts guide

• Campaigns with tests and tracking

  Send to a segment, A/B test subject, content, sender name or preview text, and track opens and clicks.

  Source:Campaigns guide

• Sequences for enquiries

  Follow up an enquiry with a first email and up to 5 follow-ups, 1 hour to 60 days apart, that stop as soon as the person replies through a connected mailbox.

  Source:Campaigns guide

• Unsubscribes applied to every later send

  Campaign emails carry one-click unsubscribe and sequence emails an unsubscribe line; once an address unsubscribes, later campaigns and remaining sequence steps skip it.

  Source:Campaigns guideCampaigns guide

• HubSpot and Shopify feeding the record

  HubSpot contacts sync both ways and Shopify order events can trigger automations, so contact and purchase data reach Slide from the systems that already hold them.

  Source:Integrations guideShopify guide

• Forms that start the follow-up

  Popups, site forms, landing pages and Meta or Google lead forms can create the contact and start an automation. There is no double opt-in.

  Source:Automation builder guide

Requirements

• A verified sending domain

  Mail goes out from your domain once its DNS records are verified, which keeps the sender identifiable.

  Source:Email channel setup guide
• Consent fields before the first import

  Create fields for consent type, source and the date that starts the clock, and import existing contacts with them filled in.

  Source:Contacts guide
• Identification in every template footer

  CASL asks every commercial email to identify the sender. Put the business name and contact information in the footer, next to the unsubscribe link.

  Source:Canada's Anti-Spam Legislation (S.C. 2010, c. 23) (opens in a new tab)
• French versions for Quebec

  Plan French content for Quebec recipients and a field that records each contact's language.

  Source:OQLF: Language of commerce and business (opens in a new tab)Contacts guide

Launch sequence

1. 1

   Verify the domain and connect the reply mailbox (email channel setup guide).

2. 2

   Add consent and language fields, then import contacts with their consent type and dates (contacts guide).

3. 3

   Build segments that admit implied-consent contacts only when their date is on or after a cut-off, and move that cut-off forward before every send.

4. 4

   Write templates in English and French with identification and the unsubscribe link in the footer (campaigns guide).

5. 5

   Keep automation "send email" steps for receipts and confirmations, and send marketing as campaigns or sequences.

6. 6

   For past buyers, follow the customer retention workflow for Canada.

• Consent, identification and an unsubscribe

  Section 6 of CASL requires express or implied consent for a commercial electronic message, identification of the sender, and an unsubscribe mechanism in every message.

  Source:Canada's Anti-Spam Legislation (S.C. 2010, c. 23) (opens in a new tab)

• Ten business days to honour an unsubscribe

  CASL gives a sender no more than 10 business days to act on an unsubscribe. In Slide, an unsubscribe through a campaign or sequence link is recorded when it is used and later sends skip the address; requests made by reply or by phone need a teammate to block the contact.

  Source:Canada's Anti-Spam Legislation (S.C. 2010, c. 23) (opens in a new tab)Campaigns guideCampaigns guide

• Implied consent runs out

  Implied consent from an existing business relationship lasts 2 years from a purchase and 6 months from an inquiry. After that you need express consent, so store the dates and move each segment's cut-off date forward before every send.

  Source:Canada's Anti-Spam Legislation, s.10(10) (opens in a new tab)Contacts guide

• Quebec: French and Law 25

  Quebec's Charter of the French language requires commercial publications and advertising in French and gives consumers the right to be served in French; whether it reaches individual emails is not settled. Law 25 requires an assessment before personal information leaves Quebec, so ask the Slide team where data is hosted.

  Source:OQLF: Language of commerce and business (opens in a new tab)Commission d'accès à l'information: Law 25 (opens in a new tab)

• PIPEDA for the contact data

  PIPEDA governs personal information collected in commercial activity, which includes the addresses, consent fields and engagement history Slide holds on your behalf.

  Source:Office of the Privacy Commissioner: PIPEDA (opens in a new tab)

This is a summary of public rules for orientation, not legal advice. Slide does not certify that any business's messaging complies with local law; check your own obligations with a qualified adviser.

• Customer retentionWin-back and reorder emails to past customers in Canada with Slide, built around CASL's 2-year implied consent from a purchase and express consent after.

• CASL requires consent, sender identification and an unsubscribe in every commercial electronic message

  Section 6: express or implied consent; identify the sender; include an unsubscribe. An "electronic address" includes email, instant messaging and telephone accounts. Section 11(3): unsubscribes take effect within 10 business days.

  Official source·Checked 11 October 2026·Canada's Anti-Spam Legislation (S.C. 2010, c. 23) (opens in a new tab)
• Under CASL, implied consent from a business relationship lasts 2 years after a purchase and 6 months after an inquiry

  An existing business relationship gives implied consent for two years from a purchase or contract and six months from an inquiry or application. After that, express consent is needed.

  Official source·Checked 11 October 2026·Canada's Anti-Spam Legislation, s.10(10) (opens in a new tab)
• Email campaigns support segments, A/B tests, open and click tracking, one-click unsubscribe and bounce suppression

  A/B tests on subject, content, sender name or preview text; one-click unsubscribe; hard bounces and complaints are suppressed. Soft bounces are not suppressed and there is no list cleaning.

  Verified in the product·Checked 11 October 2026·Campaigns guide
• Email sequences send a first email and up to 5 follow-ups that stop when the person replies

  Follow-ups 1 hour to 60 days apart, threaded, stopped on reply (needs a connected mailbox). Each email carries an unsubscribe line by default, and unsubscribed, suppressed or bounced addresses are skipped. Sequences are single-path.

  Verified in the product·Checked 11 October 2026·Campaigns guide
• Quebec's Law 25 requires an assessment before personal information is communicated outside Quebec

  In force in phases from 2022 to 2024; relevant when Quebec customers' data is processed by a provider outside Quebec.

  Official source·Checked 11 October 2026·Commission d'accès à l'information: Law 25 (opens in a new tab)

• Email automation: overviewSlide sends email sequences and campaigns from your own domain, with unsubscribe and bounce handling. What it needs, what it costs, its gaps and where law differs.
• Messaging automation in CanadaSlide for Canadian businesses: CASL consent and unsubscribes on email, WhatsApp and Instagram, Quebec French and Law 25, North America WhatsApp pricing and calling.
• Email channel setup guideStep by step, from connecting the account to the first send.
• Slide pricingCurrent plans, what each includes, and how channel usage is charged.
• Instagram automation in CanadaStory-reply and DM flows in French and English, and how CASL treats instant messages.