WhatsApp, Instagram and email automation for businesses in Nigeria

Meta prices messages to +234 numbers on a Nigeria rate line of its own, but publishes no naira rate card, and Slide bills Nigerian workspaces in US dollars. A business that earns in naira therefore pays for Slide in a foreign currency, and should confirm the payment method before it subscribes.

Calling is the clearest operational difference. WhatsApp business calling exists in Slide, but Meta does not let a business number with a Nigerian country code place calls. A customer can still call your +234 number on WhatsApp, and your team can answer or carry on in the chat, but nobody can call the customer back over WhatsApp. Design support flows so the customer calls you, or arrange callbacks on another channel.

The rest works as in any market: the shared inbox, menu bots, AI agents, Shopify order events and template campaigns. For more, see WhatsApp automation in Nigeria and the customer service workflow for Nigeria, which shows a support line that runs without outbound calls.

No Nigeria-specific rule for Instagram messaging was verified for this page, so the platform rules are Meta's: replies only within 24 hours of the person's last message, one private reply per comment within 7 days, and nothing promotional under the human-agent tag, which Slide does not use. Slide sends no broadcast DMs and nothing after the window.

The Nigerian rule that does reach Instagram is about consent. GAID 2025 Article 18 requires consent for any direct marketing activity, whatever the channel, and section 36 of the Nigeria Data Protection Act lets a person object to direct marketing at any time. When a DM flow moves from answering a question to promoting something, or asks for an email address to market to later, ask for consent in the conversation and save the answer to a contact field so there is a record.

Email marketing to Nigerian customers sits under the same GAID rule: consent before any direct marketing, a record of that consent under Article 17, and withdrawal that is as easy as giving consent. Once someone objects under section 36 of the NDPA, their data can no longer be used for direct marketing.

Slide's email campaigns and sequences include an unsubscribe and skip unsubscribed and suppressed addresses, which gives people an easy way out. Slide has no double opt-in and no contacts export, so the consent record is yours to keep: a contact field for the source and date, filled by the form or flow that collected the address. Do not send marketing through the automation "send email" step, which adds no unsubscribe and ignores the unsubscribe list.

A workspace created with a +234 number is billed by Slide in US dollars; there is no naira billing. Current plans and prices are on the pricing page, and paid plans begin with a 14-day trial. Confirm the payment method, for the plan and for wallet top-ups, with the Slide team before you subscribe.

On top of the plan, Meta charges each WhatsApp message by category at the Nigeria rate, and Slide draws that from a prepaid wallet; if the wallet runs dry, sending stops. Since 1 October 2026 service replies count too, once a business number has used its first 1,000 free service messages in the month. Conversations that begin from a Click-to-WhatsApp ad are free for 72 hours when you reply within 24 hours.

Your wallet shows the exact per-message price for your account. Email uses the credits included with your plan, and a sequence waits rather than fails if they run out.