Campaigns
Send a one off message to a segment on WhatsApp or email.
A campaign is a single send to an audience, as opposed to an automation which runs continuously in response to events.
- 1Choose the channel.
- 2Choose the audience. Use a segment rather than everyone, relevance is what protects your deliverability and your sending reputation.
- 3Write the message. On WhatsApp you must select an approved template.
- 4Send a test to yourself and read it on a real device.
- 5Schedule or send.
Delivery, opens, clicks and replies are tracked per recipient. Where a purchase can be attributed to a message, the revenue is recorded against the campaign.