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Meta Ads

Capture Facebook and Instagram lead form submissions straight into Contacts.

Connecting Meta Ads lets Slide receive lead form submissions in real time. Each lead becomes a contact, and the ad it came from is stored with it so you can attribute results.

  • A Meta business portfolio that owns the ad account.
  • At least one lead form on a Page you administer.
  • Admin access to the ad account and the Page.
  1. 1Open Dashboard, then Integrations, and select Meta Ads.
  2. 2Select Connect. A Meta authorisation window opens.
  3. 3Choose the business portfolio, then the ad accounts and Pages to grant access to.
  4. 4Approve the lead retrieval permission.
  5. 5You are returned to Slide with the connection active.

When someone submits a lead form, Meta notifies Slide immediately. Slide matches the submission to an existing contact by phone, then by email, and creates one if there is no match. The ad, form and campaign identifiers are stored on the event.

Submissions are de duplicated on Meta's own submission identifier, so a repeated delivery from Meta cannot create a second contact.

Use the form submission trigger in the automation builder to send a WhatsApp message, an email, or to notify your team the moment a lead arrives. Responding within minutes rather than hours is the single biggest driver of lead conversion.